1.CHOOSING THE WRONG KEYWORDS
Optimizing is all about the keywords that you want your website to rank for. But are you are choosing the right ones? One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. While you might define your products and services in a certain way, it’s more important to understand what words your potential customers would use to refer to them. Sometimes the terms you consider correct might mean something completely different for other people, or could be too generic. In either case, you will be optimizing for all the wrong keywords.
2.STUFFING META KEYWORD TAGS
Meta keywords have been Sherly neglected by a number of search engines. But even then, the website owners stuff the tag with all the keywords that their business is associated with. This, is not going to help in anyway. In fact, it will provide your competitors with the hint to the keywords that you are willing to target. So make sure you do not stuff keyword meta tags on your website. If you have, it’s time to get rid of it now!
It is quite obvious that you would want your website to be ranked for a particular keyword. However, using such keywords numerous times is not going to help. Google has hired several brilliant heads who refine the search engines to make sure that the users get what they want. So let go of stuffing the keywords and instead write words that work. Your website should have the content that is interesting to read and your products and services will get promoted automatically!
4.INDULGING INTO LINK EXCHANGE
Sometimes, the ranking of your website is decided by Google on the basis of links that direct the readers from your website to another. Before few years, the website owners used to exchange links with other companies for building up their inbound link counts. But unfortunately, you cannot do it now as you might have to pay a penalty. So if you have been exchanging links just for the sake of it, the time is up for you.
Now this is the last thing you should do for accomplishing SEO tasks. You also might come across several dealers who would try to sell their link to you by promising to boost your traffic. Don’t do it. In Google’s perception, your purchased links are no less than the spam emails. And you sure do not want to suffer, do you?
6.ANCHOR TEXT OPTIMIZATION
Gone are the days when it was necessary to ensure that the links directing to your website had the keywords you wanted to target. The trends are a bit different now. These links should have the name of your company instead.
7.SETTLING FOR CHEAP SEO PROVIDERS
To save on money, business owners often settle for SEO providers that are available at cheap rates. However, you must know that even when you want primary levels of service, the work will cost you around $1,000 every month. The best quality of SEO services are available at the price of $3,000 and $10,000 charged every month. So if you come across the companies that offer these services at $500 per month, think twice and choose only the best.
8.POSTING MEDIOCRE CONTENT FOR GUEST BLOGGING
Matt Cutts, who is Google’s head of web spam was of the opinion that guest blog posting should die by 2014. However, it seems that Google is really bothered by low quality guests posts. So no need to have low quality links on your website as they will result into lesser traffic on your website. There is no denying to the fact that Search Engine Optimization has a great potential when it comes to offering a better ROI to business owners. But it will always be wise on your part to avoid the above sins and indulge into effective SEO implementation techniques. You can join our SEO Training program to learn more about SEO and Advance SEO techniques
9.NOT INVESTING IN A FAST AND MOBILE-FRIENDLY EXPERIENCE
SEO optimization is not only about content and keywords. It’s also about the quality of your website, particularly its performance on mobile devices, which are users’ top choice today. Google and other search engines can recognize when your website is not mobile-friendly (think about the Mobilegeddon update). If you haven’t considered a smooth mobile experience for your audience, your rating on search engines can be jeopardized. The same goes for load speed, as search engines put an emphasis on that as well. You shouldn’t be surprised if a slow website leads to lower SERP. You can use online tools like Pingdom and GT Metrix to analyze where the speed problems come from and how to fix them.
10.NOT USING THE POWER OF INFLUENCERS FOR SOCIAL MEDIA INTERACTIONS
Optimization has a social dimension as well. When you are sharing your content on social media, one of your main goals is to get the attention of users who have a significant online influence. This means their content gets noticed by both your target audience and by search engines. That’s why it’s important to create relationships with such ‘power users’ and to use their credibility to promote your content. Another aspect of this is submitting your blog posts or website promo to social sites such as Digg, Reddit, or Quora without having a ‘power user.’ It’s much easier to make noise about your content when the user sharing it has credibility on that network. Building relationships and doing structured outreach via influencers is an indispensable part of your optimization strategy.